A mysterious package arrived to our office this morning, allegedly from “Phoenix Biogenic,” containing a brand new cell phone and a card informing me that I had been pre-selected to experience a “revolutionary” medical procedure.

I thought for a second “Hey, this Obamacare thing is full of surprises.” But no. This was a clever piece of viral marketing for a new sci-fi movie. According to speculations online, the film in question would be Self/less, directed by Tarsem Singh (Immortals) and starring Ryan Reynolds, Ben Kingsley, and Matthew Goode.

“An extremely wealthy, elderly man dying from cancer undergoes a radical medical procedure that transfers his consciousness to the body of a healthy young man but everything may not be as good as it seems when he starts to uncover the mystery of the body’s origins and the secret organization that will kill to keep its secrets.”

I am supposed to receive “further instructions” tomorrow morning so stay tuned. For now take a look at the images and video below, and visit the viral website for Phoenix Biogenic.

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phoenixbiogenic